The Africa fashion Reception Dazzles Paris’ Fashion Scene

It was a weekend of razzmatazz and glamour as Legendary Gold Limited in collaboration with the African Union and the Nigerian Ministry of Trade and Investment presented the Africa Fashion Reception 2014 at the prestigious Salle Wagram which is located in the exclusive and very Porsche 17^th district of Paris.

The event gathered a very exclusive French and African audience led by the Nigerian Minister of Trade and Investment who was represented by his permanent secretary, his Excellency Ambassador Abdukadir Musa and the Nigerian Ambassador to France who was represented by Davidson Ikemefuna .

The event was also attended by the Ambassadors of Rwanda, Ethiopia, Cameroun & Cape Verde to France. Also in attendance was the Ethiopian Ambassador to UNESCO and representatives of African Ambassadors from over 15 countries. Her Excellency, Ambassador Nimate Akanbi, Nigerian Ambassador to the Netherlands graced the event.
Others that made the guests list include the Vice President of World Fashion Organization – Europe, Piercarlo Borgogeli, French politician François Durpaire and the top Italian buying group Camera Moda Buyer. Also in attendance are lots of presses led by Viola Bisiach of Italian Vogue.
All guests arrived to a lavish cocktail by one of the event’s partners, Nicolas Feuillate, the French number one Champagne brand.
Lexy Mojo Eyes, President of Legendary Gold Limited and CEO of Africa Fashion Reception kicked off the evening with a welcome address. His Excellency, Jacque Kabale, Ambassador of Rwanda to France gave a short speech on behalf of all African Ambassadors in France.

A short key note address was delivered by Ambassador Abdukadir Musa on behalf of the Nigerian Minister of Trade & Investment.

The 2014 European edition of the AFR featured an exhibition area and the collection of 24 leading African designers from 24 African countries. Some of the participating designers include Christalyx-Cameroon; Cindy Monteiro-Cap Verde; Lilly Alfonso-Malawi; HanaaDarkaoui-Morocco; Urban Roots Eco-Ethiopia;  Keto Couture – Nigeria, Diana Fashion-Tanzania; Botocy-Bostwana; Dady de Maximo-Rwanda; Borthini-Mali; Fay designs-Zambia; Kil Fashion-Togo; Amakeya design-Namibia; LM design-RDC; Rubicon-South Africa; Keepeekee-Sierra Leone; ZiziCardow-Nigeria; Akou Fashion Creation-Côte d’Ivoire; LisetePote-Angola; Hall of Peters-Ghana; Alphao Fashion-Guinée; Jose House of Creations-Uganda; Yak Lay-Benin, etc…

Partners include the Government of the Federal Republic of Nigeria – Ministry of trade and investment, Nicolas Feuillate, Spice TV, Ubiznews, Ovation Magazine, Amina magazine, AIT, PRTV & K.pictures.

Few images of the showcased collections below…

Credit photos : K.Pictures 

Article by: Style Afrique ( http://styleafrique.blogspot.com/2014/10/oct-25th-2014-africa-fashion-reception.html )

 

Event: La Creatrice Grace Wallace Invitee A La World Fashion Week

World Fashion Week est une organisation et plateforme de mode mondiale basée aux USA, qui a pour vocation de permettre aux créateurs de pays en voie de développement d’être sur la scène internationale auprès de grands créateurs pendant la Fashion Week.
World Fashion Week aide aussi à la condition des femmes dans le monde, puisque une vente aux enchères de l’exposition est organisée au bénéfice de l’ONG Internationale Cooperative World pour l’émancipation des femmes sur le continent africain et l’éradication des mutilations génitales féminines.

Le lancement du premier World Fashion Week Paris se déroule le 30 septembre 2014 à la Maison de l’Amérique Latine à Paris.
L’invité d’honneur Eva Darlan introduira les représentants des pays ainsi que les créateurs officiels des défilés et remettra le Prix d’Excellence pour l’ensemble de son œuvre à Jimmy Choo.

ITM Paris est partenaire maquillage de l’événement. Six étudiantes réaliseront maquillages et coiffures sur une trentaine de mannequins qui présenteront les collections des participants internationaux. Jessica Cornu, Hélène Mercier, Agathe Pierron, Salomé Hervé, Margot Durant et Elodie Scheirlinck, étudiantes en 2ème année, devront réaliser des changements rapides puisqu’il y aura 4 défilés de mode différents dans la soirée.

Liste des participants de 2014:

AFRICA :
Angola by Lisete Pote
Botswana by Botho Chalebgwa – Botocy
Cameroon by Louise N’djamen – Chrystalix
Cote d’Ivoire by Akou Kouassi Norbert – Akou
Egypt by Nesma Helmy Couture
Ethiopia by Ruth Woldeselasie – Urban Roots Eco
Guinée by Alpha Oumar Ly BAH – Alphao Fashion
Malawi by Lilly Alfonso lilly
Morocco by Hana Darkaoui
Nigeria by Zizi Cardow
Senegal by Diarra Bousso
South Africa by Hangwani Nengovhela – Rubicon
Tanzania by Diana Magesa – Diana Fashion
Togo by Grace Wallace – Kil Fashion
Zambia by Faith M Kabende – Fay Designs

AUSTRALIA by Zuhal Kuvan-Mill – Green Embassy, Mijanou Swimwear, Pendragon Boots Showroom
PHILIPPINES by Pia Gladys Perey
PERU by Noe Bernacelli
DENMARK by Ann Wiberg

Closing Runway Show

WORLD FASHION DESTINATION

MALAYSIA by Joe Chia, Fairuz Ramdan, Pink Jambu, Bon Zainal, Melinda Looi, Nelissa, Khoon Hooi, Radzuan Radzwill, Hazree Wahid, Von Jolly

 

 

Event: ECOWAS Fashion Week

Official Release (August 2014) — Fashion is one huge contributor of economic growth for any country and/or region if the right things and structures are in place. Take for example, Milan, regarded as the current fashion capital of the world has major fashion houses labels such as Versace, Gucci, Armani, Valentino, Prada, Moschino and Missoni headquartered in the city. This greatly contribute to its economy. The United States of America enjoys about 25% of its GDP through fashion alone!

Arguably, China, the world’s biggest fashion land mine “is a rapidly growing consumer market and more companies are looking for ways to develop marketing, branding and communication that is relevant to Chinese consumers.” [SOURCE: marketingtochina.com]. From the foregoing, Africa, particularly the West African region could enjoy attendant benefits of fashion given the raw talent and creativity available, moreso the continent is overly blessed with mineral and human resources. Again, with the right structures in place, West Africa and extension could be a fashion “land mine” just like China.

 

OBJECTIVES OF ECOWAS FASHION WEEK 2014
Being the maiden edition, the organisers of ECOWAS FASHION WEEK will seek to cash in on the growing African fashion market, especially the West African region. ECOWAS-governed region is comprised of fifteen (15) countries, namely: Benin, Burkina Faso, Cape Verde, Cote d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone and Togo. The objectives of the upcoming fashion week will be to:

To revive the African culture through fashion.
To promote the dignity of womanhood.
To open new windows of business opportunities.
To encourage indigenous fashion designers.
To redefine fashion shows by showcasing other fashion accessories.
Billed to take place between 22nd to 24th August 2014, ECOWAS FASHION WEEK will be holding at the ultramodern, world-class Landmark Event Centre, Victoria Island, Lagos State. Studio24 is the event planner. World Press Conference with major sponsors will hold in Lagos and is expected in July 2014.

 

For more on ECOWAS FASHION WEEK 2014, visit http://www.ecowasfashionweek.com