Since 1846 Vlisco has been designing and producing colorful fashion fabrics that form an essential part of the lively West and Central African culture.
Vlisco’s mission is to provide high-end fashion brand for women in Africa. However, the increasing imitation of Vlisco designs offering low-end printed fabrics prompted a strategy change in 2006 which was implemented in mid-2007. Some aspects of the strategy change include more emphasis on design, the introduction of Vlisco boutiques, quarterly collections with pre-determined themes, image campaigns, and consumer brand innovation. Presently, there are three boutiques in: Cotonou (Benin), Lome (Togo) and Abijdan (Cote D’Ivoire).
Togolese designer with Nigerian origin, Grace Wallace, presented her collection during the Annual Vlisco Fashion Show in Cotonou. Here is the collection that she presented in Cotonou:
Credits: Frederic de la Chapelle via Ciaafrique.com
GRACE WALLACE® 